FREQUENTLY ASKED QUESTIONS

Digital Marketing

What is digital marketing?

Digital marketing refers to the use of digital channels and technologies to promote products or services, such as websites, social media, email, search engines, and online advertising, with the aim of reaching and engaging target audiences.

What's a digital marketing agency?

A digital marketing agency is a specialised company that offers professional services to help businesses plan, execute, and manage their digital marketing strategies. They have expertise in various digital channels and tools to optimize online presence and drive results for their clients.

What's the difference between B2B and B2C digital marketing?

B2B (Business-to-Business) digital marketing focuses on promoting products or services from one business to another, typically involving longer sales cycles and relationship-building strategies. B2C (Business-to-Consumer) digital marketing targets individual consumers with shorter sales cycles and often emphasizes direct sales tactics.

What are the benefits of digital marketing?

The benefits of digital marketing are vast, including increased brand awareness, targeted audience reach, higher customer engagement, improved conversion rates, cost-effectiveness, and measurable results that can be analysed and adjusted for optimal performance.

What platforms do you offer your services for?

We offer our digital marketing services across various platforms, including but not limited to social media platforms like Facebook, Instagram, Twitter, LinkedIn, search engines like Google and Bing, email marketing platforms, content management systems, and more.

Does my business really need digital marketing?

In today's digital age, having a strong online presence is crucial for businesses of all sizes. Digital marketing allows you to reach and connect with your target audience, build brand authority, increase customer engagement, and drive conversions. So yes, implementing digital marketing strategies can greatly benefit your business.

When will I see results from digital advertising?

The timeline for seeing results from digital advertising can vary depending on several factors such as the campaign goals, target audience, budget, and the effectiveness of the strategies implemented. However, with well-executed digital advertising campaigns, you can start seeing results in terms of increased website traffic, leads, or sales within a few months.

Do I really need a website?

Yes, having a website is essential for any business in the digital era. It serves as your online storefront, providing information about your products or services, building credibility, and serving as a hub for your digital marketing efforts. A well-designed and optimised website can significantly contribute to your business's success.

Client Relationships & Processes

Do you offer ongoing marketing contracts or relationships?

Yes, we offer ongoing marketing contracts and relationships tailored to the unique needs of our clients. These agreements ensure consistent support, strategic planning, and implementation of digital marketing efforts, allowing us to work closely with you to achieve long-term business goals.

Do you have a portfolio or samples of your past campaigns or client work?

We have an portfolio showcasing our past campaigns and client work. This includes examples of successful strategies, creative content, website designs, social media campaigns, search engine optimisation projects, and more. We would be delighted to share these samples with you to give you a sense of our expertise and capabilities.

How do you measure the results of your marketing efforts?

We utilise various performance metrics and analytics tools to measure the results of our marketing efforts. This includes tracking website traffic, conversions, click-through rates, engagement metrics, and other relevant KPIs. We provide comprehensive reports that break down the data, highlight key insights, and assess the effectiveness of our strategies.

How much involvement is required from the business?

We believe in collaborative partnerships with our clients and value their involvement in the process. While we handle the technical aspects of digital marketing, we encourage regular communication, feedback, and collaboration to align our efforts with your business goals. Your insights and expertise are valuable in creating a successful marketing strategy.

What is your pricing model or how do you charge for services?

Our pricing model is tailored to the specific needs and goals of each client. We offer a range of packages and customised solutions, ensuring that you get the most value for your investment. Our charges typically reflect the scope of work, level of complexity, resources required, and the duration of the engagement.

Why is hiring an agency better than hiring someone in-house?

Hiring an agency brings a diverse team of specialists with expertise in various digital marketing areas, including strategy, content creation, advertising, analytics, and more. This collective knowledge and experience enable us to develop and execute comprehensive marketing campaigns, staying up-to-date with the latest trends and best practices, ultimately providing greater value and results for your business.

What types of clients do you work with?

We work with a wide range of clients across different industries, including small businesses, start-ups, medium-sized enterprises, and even larger corporations. Our expertise allows us to adapt our strategies to different industries, helping businesses of all sizes achieve their marketing objectives effectively.

Do you work with clients who are out of state or in another country?

Yes, we work with clients from all over the world, including those in other countries. We have the capability to effectively collaborate and provide digital marketing services remotely, ensuring that distance is not a barrier to achieving your marketing goals.

What kind of reports will I receive? What should my digital marketing budget be?

Your digital marketing budget should be determined based on your specific business goals, target audience, industry, and the scope of the marketing activities you wish to undertake.

What are examples of digital marketing reporting, analytics, and other tools you leverage?

We leverage a variety of digital marketing reporting, analytics, and other tools such as Google Analytics, social media insights, CRM systems, email marketing platforms, and more. These tools provide valuable data and insights that enable us to monitor campaign performance, measure ROI, track customer behaviour, and optimise strategies for better results.

Agency Specialisation

Does your agency specialise in Video Production?

Yes, we specialise in video production as part of our comprehensive digital marketing services. We have a dedicated team of professionals who excel in creating high-quality videos tailored to your brand and marketing objectives, whether it's promotional videos, explainer videos, testimonials, or any other type of video content.

Does your agency specialise in Content Marketing?

Content marketing is one of our core specialties. We understand the power of compelling content in driving engagement, building brand authority, and generating leads. Our team of content strategists, writers, and designers can develop and execute content marketing strategies that resonate with your target audience across various digital channels.

Does your agency specialise in Customer Relationship Management?

We do integrate CRM principles into our digital marketing strategies to help businesses effectively manage and nurture their customer relationships. This may involve implementing CRM systems, optimising customer touchpoints, and creating personalised experiences to enhance customer satisfaction and loyalty.

What are your agency credentials

Our agency credentials include a team of highly skilled and experienced digital marketing professionals who have successfully delivered results-driven campaigns for a diverse range of clients. We are specialised and certified in Google, Meta and all major paid media platforms.

General

What are your hours of operation?

Our hours of operation are from Monday to Friday, 8:00 AM to 5:00 PM. We strive to be available during these hours to address any inquiries, provide support, and collaborate with our clients effectively.

Do you give talks/presentations on digital marketing strategy?

Yes, we offer talks and presentations on digital marketing strategy. We are passionate about sharing our knowledge and insights with others in the industry or businesses looking to enhance their digital marketing efforts. Please reach out to us to discuss the details.

Are you hiring?

We are always on the lookout for talented individuals to join our team. If you are passionate about digital marketing, possess relevant skills, and would like to work in a dynamic and innovative environment, please check our website or reach out to us for any open positions and application procedures.